Sharing New Work: Robb Long for DocuTap

I was contacted by DocuTap to shoot it's websites Hero images. DocuTap provides a tablet based EMR / EHR software, practice management systems, and revenue cycle services for urgent care clinics. The project was great and luckily DocuTap had a relationship with a local clinic Avera Health that allowed us to shoot in one of it's many beautiful clinics. Like usual, when shooting in a working clinic or hospital we had only a few minutes to get the shots set up, lit and styled which always proves to be a challenge that we are happy to take on. We think the images look great!!!
www.rlimaging.com

www.rlimaging.com

Robb Long shoots extensive healthcare library of real people for Minneapolis Hospital!

I was brought in to shoot an extensive photography library of real people, real physician/patient interaction, for HCMC Hospital in downtown Minneapolis, MN. The client wanted to utilize my talents at capturing real people in decisive moments, no camera awareness, and both the client and I feel we captured just that. These are just a few out of the hundreds of images created for the hospital’s library.

I love Library shoots especially when they are for hospitals, as it's a much faster pace, taking me back to when I was a photojournalist for many years and under tons of pressure racing around with just me and my camera. I love the challenge and speed required. These are real physicians that can't give up too much time to get photographed. There is no waiting around for the lighting to be right or hair and makeup to step in to make adjustments. I’m grateful that I know how to adjust for the lighting and composition in split seconds. It truly is a rush that I thrive in, and I look forward to more hospital shoots in the future". To view more of Robb's work visit www.rlimaging.com