It's not everyday an ad agency approaches a photographer for marketing concepts, but it happened to me, and it couldn't have been more rewarding for all concerned. When they do, it's exciting.
In my case recently, Sioux Falls based agency, Epicosity, brought me in. I had the privilege to meet with their Creative Director and Art Director personally, and to generate unique ideas with them. The objective was to showcase firearms products for one of their clients, Rock Island Armory, in a fresh way - steering away from a look that was overdone in the market. After tossing a few ideas around the table, they gave me the go ahead to execute what would turn out to be one "bad ass" portrait of a handgun.
As a handgun enthusiast myself, hitting the gun range for the prop making of the bullet-hole-box was a "blast". A buddy of mine welded together a box made of 1/16th inch steel, then I took the box to a local gun range and shot it up with Armscor .22 TCM rounds, as well as a few 10mm rounds. These rounds cut through the steel box like butter.
I've got a few more handgun models that will be placed inside the bullet-hole-box to broaden the series of imagery, so keep an eye out for those too. I'm confident this new set up will have a sure-fire success rate.
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Client-Rock Island Armory
Creative Director-Scott Ostman
Art Director-Jeremy Peters
Photographer-Robb Long Imaging