The SCORE project

Sanford called on me again to shoot some cool sports images of athletes at different stages of their careers - testing their abilities for a program called Sanford SCORE!!!

"You're driven to excel. To beat not only the other team, but your personal best. Every day. Every practice. Every game. You give it everything you've got.... Be able to perform harder, longer, stronger, faster. Sanford SCORE combines innovative sports medicine and sports science to measure basketball-specific athletic readiness, providing data to break new barriers, play safer and achieve athletic goals." - Sanford SCORE website

The client wanted that gritty look I produce and they wanted a lot of it, so that's what we gave them in a one-day shoot in an elementary school gym using athletes of varying age and skill.

It was a great project with my trademark intensive lighting set up that always seems to draw a crowd – this time it was school kids wandering into the gym wondering what in the world was going on; were we shooting a movie?
Well almost... with all the strange lights, wardrobe racks, grown-up athlete- models, and a very large crew (including my hard working assistant, Jeffrey Bryce Bordenkecher, who went up in a cherry picker to hang strobes from the ceiling) to get it all done right, we delivered what Sanford was looking for. The images were a slam dunk for them.

On a technical note, I shot this utilizing 6 profoto strobes to achieve the special lighting technique and once again shot with the Phase One IQ180 for a fast shutter and a lot of pixels for images the client can use in print, screen, and billboards.

Photographers Ride VS Art Directors Ride

Art Director David T and I work together on quite a bit of shoots. He recently got himself an Audi S8 and I thought I'd pull the big ol Jeep up next to it to mess with him as he always parks so far away from his office so nobody will hit it, lol. \

I shot this photo with my iPhone and sent it to him. He said "Hahaha, thats typical of a photographers car vs an art directors car". He does make sense, I can see that holding true with most photographers and art directors I work with!!!

He did ask, "you didn't hit the side of my car with that big muddy door did ya"? , Hahahahaha !!!

The Nurse/Patient Connection

I had to post this up!!! I had the opportunity to shoot a nurse and patient portrait in a hospital setting. Client wanted me to capture "The nurse and patient connection". We captured this image and the client yelled out, that's it!!!!! I love this image, I really feel there is a connection there with the nurse caring for her patient, she really shows compassion for this man laying in the hospital bed. I think I may want to capture a few more like this one ;)

Sanford POWER Sports Campaign

Howdy!!!


I am finally able to share the Sanford Health POWER program campaign that I shot last summer in Sioux Falls SD, Sanford's Home base. It was an intense full week of shooting with talent being flown in to the tiny airport from LA, NYC, Chicago and Minneapolis made things even more fun because most of the people hadn't ever seen the Prairie, Phesants, Buffalo or much less farm land before so it was quite fun.

The set was great; the summer heat fueled the heat coming off the athletes but the location posed some challenges: moving equipment and weights each day, rigging a giant canopy to protect us from leaks in the roof when the downpours came, and my famous complicated lighting set-up (that attracted quite a few local onlookers). We had scouted it out a few weeks before with a local producer here in town that knew of a great place downtown called 8th and Railroad, the catch was this location is outside.

I love it when I'm shooting sports, fitness, athletes in action. I seem to have a knack for capturing that perfect moment and for this project, I'm sure it was because I played so many sports growing up - I can feel when it's going to happen. This shoot for Sanford Health was awesome, capturing elite athletes working out - loved the intensity.

On a more technical note, I shot these on the Phase One IQ180 for the super-large files so the client could not only use them for regular print applications but for super-large print displays on billboards up to 80 feet tall!

Anyhow, hope you enjoyed the photos I have shared with you and keep on coming back to see some more new work in the near future.

Thanks,

Robb

Healthcare Physician Group Photo

I was tasked with the opportunity to redo the style in which Sanford Health does it's Physician Group Photos. I researched and got inspiration from the Grey's Anatomy posters and took it from there. The docs are more relaxed and have a much more approachable disposition than the standard mug shot or group portrait with everyone standing shoulder to shoulder. I really got to put my conceptual photo skills to work here and that was wonderful. This is the first group shot we did of the Adult Medicine Team, we have many more to do and I'm looking forward to shooting those in the upcoming months and posting the results here. It's a great campaign.

6th Annual Photography Masters Cup Nominee 2013

FOR IMMEDIATE RELEASE:

PHOTOGRAPHY MASTERS CUP HONORS PHOTOGRAPHER ROBB LONG FROM THE USA

LOS ANGELES February 20, 2013 - Professional photographer Robb Long of The United States  was presented with the 6th Annual Photography Masters Cup Nominee title in the category of Advertising at a prestigious Nomination & Winners Photoshow. The live online ceremony webcast Saturday, February 16, 2013 was attended by photography fans in 86 countries who logged on to see the climax of the industry's most important event for color photography.

The awards international Jury included captains of the industry from Phillips de Pury & Company in New York; Kunst Licht Gallery, Shanghai; XPO Gallery, Paris; Tasveer Galleries, India; BFN, Netherlands; to BBH in London who honored Color Masters with 239 coveted title awards in 18 categories.

"It is an incredible achievement to be selected among the best from the 8,521 entries we received this year," said Basil O'Brien, the awards Creative Director. Robb Long’s "The Libertine by Fulton Beer", an exceptional image entered in the Advertising category, represents contemporary color photography at its finest, and we're pleased to present him with the title of Nominee."

"It is such an honor to be selected among some of the best photographers across the globe. The cool thing about this is that The Libertine for Fulton Beer poster’s still aspect was strong enough to be a Nominee.  This still is just one aspect of the Living Art process I've been working on for years. The still being recognized as the beginning of a Living Art Poster, the viewer looks at the still photo and then it starts to move, it comes to life. The Brewery used the still photo for print ads as well as on it's website that showcases the living poster. So my process not only allows for print but for use in digital media as well,” said Robb Long

Here is the video of the Living Art Poster as described above :

                                                                                                          

INTERNATIONAL COLOR AWARDS, PHOTOGRAPHY MASTERS CUP is the leading international award honoring excellence in color photography. This celebrated event shines a spotlight on the best professional and amateur photographers worldwide and honors the finest images with the highest achievements in color photography. www.photomasterscup.com.

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Contact: Robb Long, Photographer

Website: www.rlimaging.com

            Represented by:  Katie Swanson, Artist Representative
            Telephone: (773) 580-7853
            Email: katie@katieswanson.net

Superbowl Sunday Ad

I had the pleaasure of taking all the photos for this ad. The client wanted to create a new look for the physicians, more casual to bring out their personality. Client also wanted original art of an athlete holding a football with dramatic lighting.This ad ran during Superbowl Sunday in Newspapers and Magazines. The ad turned out to be a big hit ;)