Tuesday, January 20, 2015

Robb Long Imaging "shoots" for Rock Island Armory




It's not everyday an ad agency approaches a photographer for marketing concepts, but it happened to me, and it couldn't have been more rewarding for all concerned. When they do, it's exciting. 

In my case recently, Sioux Falls based agency, Epicosity, brought me in. I had the privilege to meet with their Creative Director and Art Director personally, and to generate unique ideas with them. The objective was to showcase firearms products for one of their clients, Rock Island Armory, in a fresh way - steering away from a look that was overdone in the market. After tossing a few ideas around the table, they gave me the go ahead to execute what would turn out to be one "bad ass" portrait of a handgun.

"Epicosity wanted to create a bold, new look for our client, Rock Island Armory. But with so many brands in the shooting industry having virtually the same style of photography, we looked to Robb Long Imaging for some out-of-the-box collaboration. Who knew part of that collaboration would lead to something inside-the-box? By building a metal box prop and shooting it full of bullet holes, we were able to present Rock Island Armory firearms in a fresh, new light. We also created a series of images that played directly off the name by displaying Rock Island Armory guns set against a variety of rocks as our backdrop - a perfect complement to their tagline of "Solid As A Rock." – Scott Ostman, Creative Director, Epicosity
It was the greatest feeling to have the client trust my vision and expertise. For me personally, it was critical these images be successful especially knowing that the concepts I helped them come up with were only verbally expressed - no story boards. It was my strong hope that they could visualize the ideas I had in my mind. Having a solid background in lighting people for fashion, lifestyle and conceptual campaigns, I leveraged that experience and lit the gun as I would one of my fashion campaigns.

As a handgun enthusiast myself, hitting the gun range for the prop making of the bullet-hole-box was a "blast". A buddy of mine welded together a box made of 1/16th inch steel, then I took the box to a local gun range and shot it up with Armscor .22 TCM rounds, as well as a few 10mm rounds. These rounds cut through the steel box like butter.
I've got a few more handgun models that will be placed inside the bullet-hole-box to broaden the series of imagery, so keep an eye out for those too. I'm confident this new set up will have a sure-fire success rate.























To view more of Robb's work click here


Agency-Epicosity
Client-Rock Island Armory
Creative Director-Scott Ostman
Art Director-Jeremy Peters
Photographer-Robb Long Imaging
Finisher-Dan Kopton

Friday, January 16, 2015

Wind Turbine's

I set out this past summer to shoot a personal project on Wind Turbines and decided to show these 5 as they each tell it's own little story. I've been seeing them when out and about and always noticed there is something kind of beautiful about them, not only because wind turbines provide clean energy but each one or pod has it's own personality.


More of Robb's work can be viewed here www.rlimaging.com






Friday, January 2, 2015

Robb Long Imaging for Penton.com

Penton.com purchased a few of images from my Dairy Farming series to use on its websites main and inside pages. It's always fun to see personal work getting picked up especially on the main page of a website ;)





Thursday, October 16, 2014

Robb Long Imaging shoots image library for DelaGet in Minneapolis, MN

DelaGet, headquartered in Minneapolis, MN is an established company designed to help multi-unit restaurants operate at their optimal best. I was honored to be contacted by the Delaget Marketing Director for a custom library of photography, targeted specifically for their website, blog and collateral promotional efforts.
Director of Product Innovation & Marketing, Aaron Engler honestly stated their desire to consign a specific type of photographer for a more custom look overall. As he put it, "we've grown tired of using stock photography." 
 Aaron Engler put me in touch with their website agency, Hard Candy Shell, NYC, NY. They shared the necessary details as to what type of image content they were after. Overall, Hard Candy Shell and DelaGet needed a story telling approach utilizing my talents with making images look natural along with a touch of a documentary feel. They were all for me using as much available natural light as possible, and they asked that I follow my instincts as a story teller. 
As a proud Minnesotan, my thoughts were – what better location to shoot than Minneapolis? 
The production crew and I shot imagery over a 3 day production in Eden Prairie, shooting at various local Minneapolis restaurants. As with many retail locations, we needed to work within narrow timelines in order to avoid disturbances to their regular operating hours.This precision timing was made possible by my Producer, Jo Wagner, and my Photo Assistant, Bryce Bordenkecher. 
After wrapping up our shoot in Eden Prairie, we shifted over to the DelaGet offices, where we set up for corporate head shots of selected personnel. As luck would have it, this night also had the perfect conditions for an epic Minneapoolis skyline, which of course I shot, and it's now being used for the "DelaGet.com" blog.
I love to shoot image libraries for clients and agencies especially when working with an engaged client and team. DelaGet and Hard Candy Shell gave me the freedom to go in and do what I do best with just the right amount of direction. By entrusting me with my talents, I felt fantastic knowing they were confident I would deliver great shots!

view more of Robb's work at 

















Wednesday, September 10, 2014

Robb Long Imaging shoots Holiday Inn Express Start Breakfast

I was contacted by a local Holiday Inn Express to come in and shoot a few images that help promote it's new Holiday Inn Express, Express Start Breakfast. The Hotel wanted to use real people and actually chose the family they wanted to have in their marketing photos which was so much fun directing them on their first photo shoot. The staff did a wonderful job getting it all set up and yes the breakfast is very tasty as I got to try just about everything. The coffee was fresh brewed and a great pick me up for the shoot and I loved the pancakes as did the little boy in the picture ;)

View More New Work at
www.rlimaging.com









Wednesday, July 23, 2014

Custer State Park Buffalo "An Aerial Perspective" personal project by Robb Long



This personal project I created at Custer State Park, SD in July, 2014. It was, by far, a once in a lifetime experience that i'll take with me the rest of my life. Not only did I get to film right next to these gigantic magnificent buffalo, but I got front row seats from my guide/family friend Chad the Herd Manager for Custer State Park. After driving out into the park to search for the herd we spotted them along a high ridge quite a distance from the pavement. Luckily, like me he's a jeep guy and we headed out onto a pretty rough 'official use only' trail ride on a set of 37' tall tires! As we bounced around and worked our way closer to the herd I received a crash course on Bull Buffalo behavior so I didn't end up getting chased down. Just as the beefed up LJ that had a personalized plate reading "JeepBuf" crawled over a steep ridge we saw the herd. There they were, hundreds of Buffalo roaming and grazing the beautiful grasses of the prairie as far as the eye could see. This was by far one of the most amazing sites I'd ever seen. The view was so amazing I felt myself getting emotional over the sheer beauty of these once endangered species.

Friday, June 20, 2014

Robb Long shoots aerial footage with his DJI Phantom 2 of the flood of 2014

Had the opportunity to really put my DJI Phantom 2 to the test when I decided to head down to the Southeast part of South Dakota to capture some footage of the Flood of 2014. I decided to keep to a small town so I could get footage of how the flooding took hold of Brandon, SD damaging property from roadways, farms, the golf course and a race track.

This was tons of fun but difficult at the same time as I was flying blind because I didn't have my FPV set up quite yet. Technology used was the Phantom 2 drone, Zenmuse H3-3D Gimbal, GoPro Hero 3+ Black 2.7K @30P Protune, 3 stop ND Filter and of course mounted some anti-vibration pads under the props and to the back of the camera. I graded all this in GoPro's Studio.

Thanks and hope you enjoy!

2014 Flood in Brandon, SD "From Above" "LET BUFFER FIRST FOR BEST PLAYBACK" from Robb Long Imaging on Vimeo.