DelaGet,
headquartered in Minneapolis, MN is an established company designed to
help multi-unit restaurants operate at their optimal best. I was honored
to be contacted by the Delaget Marketing Director for a custom library
of photography, targeted specifically for their website, blog and
collateral promotional efforts.
Director
of Product Innovation & Marketing, Aaron Engler honestly stated
their desire to consign a specific type of photographer for a more
custom look overall. As he put it, "we've grown tired of using stock
photography."
Aaron
Engler put me in touch with their website agency, Hard Candy Shell,
NYC, NY. They shared the necessary details as to what type of image
content they were after. Overall, Hard Candy Shell and DelaGet needed a
story telling approach utilizing my talents with making images look
natural along with a touch of a documentary feel. They were all for me
using as much available natural light as possible, and they asked that I
follow my instincts as a story teller.
As a proud Minnesotan, my thoughts were – what better location to shoot than Minneapolis?
The
production crew and I shot imagery over a 3 day production in Eden
Prairie, shooting at various local Minneapolis restaurants. As with many
retail locations, we needed to work within narrow timelines in order to
avoid disturbances to their regular operating hours.This precision
timing was made possible by my Producer, Jo Wagner, and my Photo
Assistant, Bryce Bordenkecher.
After
wrapping up our shoot in Eden Prairie, we shifted over to the DelaGet
offices, where we set up for corporate head shots of selected personnel.
As luck would have it, this night also had the perfect conditions for
an epic Minneapoolis skyline, which of course I shot, and it's now being
used for the "DelaGet.com" blog.
I
love to shoot image libraries for clients and agencies especially when
working with an engaged client and team. DelaGet and Hard Candy Shell
gave me the freedom to go in and do what I do best with just the right
amount of direction. By entrusting me with my talents, I felt fantastic
knowing they were confident I would deliver great shots!
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